Renovated Northpark theatre now open
RIDGELAND — The newly-renovated B&B Theatres Ridgeland Northpark 14 opened today bursting with new features and six different movie-watching experiences.
The theater, located at 250 Ring Road in Ridgeland behind Northpark mall, reopened to the public on Sept. 3 after lying dormant for some time.
Christy Pender, the marketing and business development manager at Northpark, said that the Ridgeland location marks the company’s second theater property in Mississippi, and additional expansion, remodel, and new build plans are in place across the B&B circuit.
The theater has been flagged by Ridgeland officials as a good sign that the city can maintain growth despite challenges imposed by the COVID-19 pandemic. Alderma-at-Large D.I. Smith has said that the theater and other developments were reason to be optimistic moving forward.
“I think we are in a positive place and hope our businesses can stay open,” Smith said. “I think that new theater at Northpark and so many other positive developments are a good sign for the city. I hope and pray they are allowed to continue.”
Mayor Gene F. McGee said he looked forward to going to the movies again.
“I look forward to seeing you at the ribbon-cutting Thursday,” He told Shawn Cochran, Northpark General Manager after he spoke at a public hearing the city board held Tuesday.
The theater has undergone a comprehensive, full-scale, multi-million dollar renovation including the installation of fully reclining, heated, electric leather seats in all auditoriums. Pender said that the concession stand has been totally revitalized and updated with digital menu boards, countertops, and cabinets, and the restrooms overhauled and completely refinished.
Pender says the company offers six distinct movie watching experiences including two of the theater chains “grand screens” and MX4D, “the next evolution in cinema entertainment.”
MX4D features motion seats that move in sync with the onscreen action plus wind, rain, scent, smoke, strobe, and snow effects.
Finally, the theater is also home to ScreenX, the world’s first multi-projection cinematic platform.
“This remarkable technology produces crisp 4k presentation not just on the massive screen wall in front of the theater, but on the two auditorium sidewalls, creating a breathtaking 270-degree viewing window,” Pender said.
Ridgeland is also home to B&B’s LYRIC theater concept, a smaller and more intimate auditorium designed as a rentable venue for private events as well as a children’s auditorium with a playground area aimed at children ages three to eleven. Family movies shown in this auditorium will also feature a custom preshow that plays during the 30 minutes of playtime that precede a family-friendly feature.