Whataburger opening on Grandview with ribbon cutting Monday

MADISON — City officials said that the new Whataburger here on Grandview Boulevard will open Monday with a ribbon cutting. 

The restaurant will open on Monday, Dec. 9. The ribbon-cutting will be held at 10:30 a.m. on Grandview Boulevard at Main Street near I-55, according to Matt Smith with the city of Madison, who said he spoke with the burger chain’s marketing department.

A target date floated in late November had the Texas-based burger chain opening as early as this past Monday.

The building will feature all-white signage and forego the brand's trademark orange.

Specifically, developer Bridgeforth Rutledge said that Whataburger has worked on the parking lot and doubled the size of the building’s kitchen.

“They are prepared to be a high-volume, high-capacity restaurant,” Rutledge said. “Which I think they can do.”

The new restaurant’s lease at 1863 Main Street started in March, roughly a year after the previous tenant, Backyard Burger, closed in March of 2023.

Whataburger was founded in Corpus Christi, Texas, in 1950. They serve made-to-order burgers, fries, and chicken sandwiches, among other things, including breakfast.

This will be the second in Madison County. Currently, there is one in Ridgeland on County Line Road.

They are now headquartered in San Antonio and have more than 1,000 restaurants in 15 states.

Rutledge said the new restaurant here has managers in place, and information about job opportunities are available at whataburger.com.